The importance of having a strong brand in this market-oriented economy is critical for private enterprises and government organisations alike. In light of the opportunities and challenges facing the healthcare sector in China, The National Institute of Hospital Administration (NIHA) of the Ministry of Health (MOH) recently announced that they will cooperate with IIR Exhibitions in China and combine their resources to bring a unique professional hospital build and infrastructure exhibition and congress - Hospital Build China Exhibition & Congress – to the Chinese market. The launch of this event will mark a new era in the hospital build industry in China and will promote the growth of the Chinese medical and health service sector.
The China Hospital Construction Forum, which will run beside Hospital Build China, has been a success for nine years and the number of hospitals and businesses attending the exhibition and congress has hit 4,000 accumulatively. It is an academic gathering famous for its high academic and professional standards and demand-oriented lecture topics. The forum lays emphasis on both academic exchange and practical application and it aims to improve hospital build and management by analysing and addressing both typical and ad-hoc problems that may materialise during the hospital build process. It receives a lot of attention from relevant MOH leaders in the region and also attracts directors and policy makers from hospitals from across the globe who attend the exhibition to network and exchange ideas.
The IIR Exhibitions organises a series of Hospital Build events across the globe in in Dubai, Singapore, China and Germany each year. Highly respected by global medical circles, IIR Exhibitions has a proven track record in attracting leading medical professionals to its events. The National Institute of Hospital Administration (NIHA) of MOH and IIR Exhibitions will merge the Hospital Build China Exhibition & Congress with the China Hospital Construction Forum in order to create a super-brand for the hospital build industry in China.
A spokesperson for IIR Exhibitions said that Hospital Build China Exhibition & Congress will focus on seven key aspects of China’s hospital build industry. These include investment, planning, design, build, operations, management and refurbishment; bringing the industry in line with international standards and criteria. Many international norms concerning hospital design and management will be introduced to China for the first time, with a number of leading Chinese industry experts and hospital directors present at the exhibition to discuss key topics and trends in Chinese hospital build and management.
The Institute for International Research (IIR) is part of Informa plc (www.informa.com), the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities. Informa has more than 150 offices in more than 40 countries, employs over 9,000 staff globally and is the largest publicly owned organiser of conferences and courses in the world with an output of over 10,000 events annually.
IIR Exhibitions is the largest trade and consumer event business in the Middle East. Their current portfolio extends to over 40 large scale events across all industry areas. Running alongside their show brands you will find a vast array of conferences, training courses, publications, industry awards, market intelligence and networking functions.